Effective?

Efficiency is doing things right;

effectiveness is doing the right thing

 Peter Drucker

Doing the wrong thing

the right way

for the wrong reasons

will get you somewhere

But who will you be when you get there?

Now... doing the right thing

for the right reasons

Will get you everywhere

and that is someplace - and someone-you will always want to be

and that's poetiquejustis

For what does it profit a man to gain the whole world
and forfeit his soul? 

Mark 8:36